Facebook Lead Specifications

Welcome screen

  • Headline text: 60 characters (Briefly describe what people will receive)

  • Image: 1080x1080 pixels

  • Layout: Bullets (Up to 5 bullet points – 80 characters each) – Enter text that tells people about your product or service

  • Button Text: 30 Characters


  • Headline: Default is ‘Learn More by Providing Your Info below.’ This can be customised.

  • User information: What needs to be collected? Full name & Email by default.

Privacy Policy

  • The lead ad will appear with Facebook's default disclaimer.

    • "By clicking Submit, you agree to send your info to Acquire who agrees to use it according to their privacy policy and the above Terms. Facebook will also use it subject to our Data Policy, including to auto-fill forms for ads. View Facebook Data Policy. View Acquire’s Privacy Policy."

  • The highlighted text above can be changed (70 characters limit)

  • A link URL that links to the company/website’s privacy policy is required.

  • You can also add an optional custom disclaimer. Specs for custom disclaimer below:

    • Title: 60 characters

    • Text

    • You can also add a consent checkbox if you want

Thank You Screen

  • Once a person has completed the form, you can prompt them to visit your site.

  • Website Link: required

* All leads from the ads go to the Admin of the Facebook page.