Gmail Creative Specifications

New Gmail Ad

  • Headline: up to 25 characters

  • Description: up to 90 characters

  • Business name: up to 20 characters

  • Call-to-action button: up to 15 characters

  • Logo image size: Square: 1200x1200 (minimum size required: 144x144). Aspect ratio must be 1:1.

  • Logo maximum file size: 150KB (1MB for header image and marketing image)

  • Marketing Image:

    • Landscape (1.91:1): 1200x628 (minimum size required: 600x314).

    • Square: 1200x1200 (minimum size required: 300x300).

  • Header Image (optional): 1200x400 (minimum size required: 600x200).

  • To add a catalog of products:

    • Images (upload) minimum size:

      • Marketing Image:

        • Landscape (1.91:1): 1200x628 (minimum size required: 600x314).

        • Square: 1200x1200 (minimum size required: 300x300).

      • Header Image (optional): 1200x400 (minimum size required: 600x200).

      • YouTube video link (video thumbnail size): 324x183. Aspect ratio must be 1:1.

    • Maximum image size: 150KB

    • Description: up to 25 characters

    • Call-to-action button: up to 15 characters

    • Call-to-action button URL: the landing page for your button

    • Up to three additional items below (optional):

      • 1. Images: up to 15 images, 300x300 minimum, or YouTube video link (video thumbnail size is 324 x 183).

      • 2. Call-to-action button: up to 20 characters

      • 3. Call-to-action button URL

    • Accepted image formats: JPEG, JPG, PNG, GIF (non-animated)



Image Template

  • Display URL: domain name

  • Destination URL: 1024 Character (with UTM if required)

  • Image logo: 144x144 Less than 100KB

  • Advertiser: 20 characters (company name)

  • Subject: 25 characters

  • Description: up to 90 characters

  • Image: [300px × 1000px] × [650px × 1000px] 500KB

  • Final URL: 1024 characters

  • Image Format: JPG (JPEG)



Single Promotion Template

  • Display URL: domain name

  • Distention URL: 1024 Character (with UTM if required)

  • Image Logo: 144x144 Less than 100KB

  • Advertiser: 20 characters (Company Name)

  • Subject: 25 characters

  • Description: 100 characters

  • Image: 200x500 500KB

  • Headline: 25 characters

  • Content: 1024 characters

  • CTA: 20 characters


Reference: https://support.google.com/adwords/answer/6105478?hl=en