Snapchat Creative Specifications

Top Snap

  • Full screen canvas: 1080px x 1920px (9:16 aspect), scaled proportionally

  • File format: .mp4 or .mov, H.264 encoding, Storage Aspect Ratio 1:1

  • File size: 32 MB or less

  • Length: 3-10 seconds

  • Acceptable creatives: live, motion graphic, stop-motion, cinemagraph, slideshow, GIF-like, still image
  • Audio: 2 channels (balanced), target level -16 LUFS, PCM or AAC codec, min. 192kbps, 16 or 24 bit only, 48 KHz sample rate
  • Must be built on Snapchat Adbuilder


Web View

  • Requirements:

    • Provided destination URL must work in mobile Safari and mobile Chrome.

    • Destination URL must successfully pass

    • Destination URL must load in less than 6 seconds here: (on any of the AT&T settings).

    • Total initial page load size cannot exceed 2 MB (subject to change at Snapchat’s discretion). Loading a limited amount of additional assets asynchronously after the page is visible is permitted landscape mode).

    • Vertically-orientated experiences (as the Web View does not rotate into landscape mode).

  • Restrictions:

    • Click-tags or auto-directing of destination URL to another domain.

    • URLs with auto-playing audio.

    • YouTube, Facebook, Instagram, or Twitter URLs.

    • URLs that automatically ask for native device permissions (i.e. location), or access the phone’s native functionality (i.e. the camera, photo gallery, or microphone).

    • URLs that require Snapchatters to log into other social platforms.

    • URLs that ask for a Snapchatter’s username.

    • URLs that automatically redirect to the App Store (including iTunes) or specific apps.

    • URLs that obscure content of the page to promote app installation.

    • Third-party advertising interstitials or popups.

    • Modifications to URL content during the course of the campaign.

    • Prompting swiping behaviour within the web experience, as this can cause Snapchatters to inadvertently swipe out of the page; Tapping is recommended instead.

    • Trapping swipe interactions on the website that prevent the user from exiting the ad.

    • URLs cannot automatically redirect to another URL that will be modified during the course of the campaign without being reviewed by Snapchat.

  • Tracking:

    • All webpage tracking occurs on the site side by advertiser.

    • As Snapchat preloads the webpage, in order to ensure the most accurate page analytics (such as visitors, session time, etc.), all tracking on the destination URL should be fired.

  • Additional notes:

    • AMP pages are supported.

    • Snapchat adds a call-to-action and caret graphic at the bottom of the Top Snap (Snap Ad). Text or logos should not run within 150px of the bottom of the Top Snap canvas in order to avoid any overlap with this call-to-action.

    • Option for the web experience to be sharable. Native sharing buttons will appear on the web page at the top centre of the screen and lower right corner. Avoid placing logos or important text in these areas if overlap is a concern.

    • Snapchat uses standard mobile web view user agent strings, such as the following examples. Ensure your website works correctly with both types of user strings.

      iPhone: Mozilla/5.0 (iPhone; CPU iPhone OS 9_2_1 like Mac OS X) AppleWebKit/601.1.46 (KHTML, like Gecko) Mobile/13D15. and Android: Mozilla/5.0 (Linux; Android 7.0; Nexus 6P Build/NRD90T; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/53.0.2785.124 Mobile Safari/537.36.