How contextual intelligence is changing the post-cookie game With third-party cookies set to be phased out in 2023, the time is now to plan your new digital strategy. Contextual targeting, which places ads next to relevant content, has been used alongside behavioural...
How do we track and target customers without compromising privacy? After relying on third-party customer data for years, advertisers face an uncomfortable shift as cookies are phased out. Without these handy little data collectors, how will we identify, target and...
Cookies are out – here’s what happened when Acquire and Oracle tested new targeting options Digital advertising is shifting to a more privacy-focused, customer centric model. Concepts like first-party data, contextual advertising and attention measuring have...
First, second, third, zero – we look at the upsides and drawbacks Data is just information, right? Unfortunately, it’s not quite that simple. And as the data environment changes, it’s increasingly important that businesses understand the different types of...
The demise of cookies isn’t all bad The digital advertising sphere is on the cusp of a major transformation. Is your business prepared? Marketers and providers of adtech and MarTech solutions have been reliant on third-party cookies for years, using them to...
What you measure matters – here’s what you should be asking for Digital marketers worth their salt know that measuring results is essential. Only a few understand that what you measure is just as important. If your metrics don’t connect to tangible results for...
