Why our new metric offers deeper insights Cost-per-click (CPC) is one of the most commonly-used metrics in digital marketing – and it’s easy to see why. This metric breaks down the cost of the campaign against ‘clicks’ on posts or ads to give you a single,...
Getting a fuller picture of your advertising performance Advertising conversions rarely run in a straight line. Much as businesses would like them to, most consumers don’t simply click through and immediately buy the product. More often, it’s a circuitous route...
Do your metrics match up with your performance results? You’re getting plenty of likes online, but do people actually like your business? In digital advertising, measuring performance is a given – but not all measurement is created equal. Many marketers make the...
Brand building vs. performance marketingWhen analysing campaign data there are different metrics we can use as key performance indicators (KPIs) that provide insights into campaign effectiveness.In the middle of a pandemic, understandably, many brands are looking for...
Now Search keywords may be even more effective at helping your customers find your Ads.The changes mean it’s time to review keywords to use or exclude.Since February 2021, ‘phrase match’ and ‘broad match modified’ are coming together as one. We are keeping an eye on...
Data is a crucial factor in the success of an Advertising/Marketing campaign. Here are a few hot data-driven advertising trends to include in your next campaign strategy.Data Unification and Identity: It’s important you unify all of your data (across all platforms)...
