UTMs let you see precisely which campaigns are getting the results you want!They answer important questions about which campaigns drive leads and sales, to track marketing performance. UTM is short for ‘Urchin Tracking Module’, a simple text string that...
How probable is the “opportunity to see” any advertising? How reflective are the media consumption metrics compared to the reality of media consumption? For instance, even if TV ratings shifted to second-by-second statics do we really know if people are paying...
It’s a simple truth that the quality of data can directly affect the efficient deployment of marketing budgets and campaign success. So, it’s all the more baffling that many online advertisers don’t question the origin, accuracy or scale of the audiences they buy...
Ever wondered what the most expensive keyword in Adwords advertising was? Or what the most searched keyword term was on Google Adwords? This article gives you a bit of an insight into the keyword game on Google. A comprehensive analysis of keyword data reveals that...
