Burn pixels, frequency caps and improved customer experiences Remarketing is a useful tool for digital marketers, but the success of your campaign relies on the set up. Get it wrong, and you’ll drive customers away rather than drive sales. Remarketing – also called...
What you measure matters – here’s what you should be asking for Digital marketers worth their salt know that measuring results is essential. Only a few understand that what you measure is just as important. If your metrics don’t connect to tangible results for...
Getting a fuller picture of your advertising performance Advertising conversions rarely run in a straight line. Much as businesses would like them to, most consumers don’t simply click through and immediately buy the product. More often, it’s a circuitous route...
Trends and new technology We made it! After a long, challenging year, we can’t say we’re sad to see the back of 2021 – and we’re already thinking about the year ahead. One of the major themes of the year was the imminent death of the cookie. 2021 started with...
AUCKLAND, New Zealand, October 6, 2021 – Digital advertising specialist Acquire is one of the few Kiwi agencies named as finalists at two prestigious awards shows this year: The Drum Digital Awards and B&T Awards.An almost clean sweep at The Drum Digital...
The Google Year In Search 2020 data for New Zealand and Australia showed these trends in peoples’ choice of on-line buying, and on-line experiences.1. A huge growth in people shopping on-line. The first 10 months of 2020 saw online shopping spend in NZ grow more than...
