What is TikTok? TikTok is a destination for creating and discovering fun, catchy, short-form mobile videos. Some say its social media on steroids, because it its rise since it began in 2016 has been extraordinary. It was the most downloaded app in 2020 and claimed...
Advertising on online video and social media will see the most widespread increase in spend this year, following a relatively positive 2020, according to a global survey of marketers by Kantar.Online video ads saw the largest net budget increase due to the coronavirus...
Acquire have been named Best Digital Trading Team at The Drum Awards for Digital Advertising APAC 2020, announced late last week. This is the second year in a row they have won this award for innovation, best practice and operational excellence in programmatic.“We are...
Linear TV was once the dominant medium of choice within marketing, with mass reach delivering by far the best return on investment for Brands. However, a lot has changed with the rapid behavioural shift to social video, subscription video, and OnDemand TV luring more...
The perfect amount of strategy, mixed with perfect timing, and a dash of perfect creative. How do you know if your advertising campaign is reaching your audience correctly?Measuring if your adverts are truly connecting with your consumer at a subconscious level has...
It’s never too early to build your TikTok strategyUnless you’ve been living in a time bubble, you’ll know about TikTok, the social app that’s sweeping the globe. Created by China’s ByteDance, TikTok users share short clips edited with sound and visual effects. The app...
