Programmatic can target the right audience at the right moment across all addressable channels. However, creative plays a leading role in creating a relevant and personalised message.Just targeting the right audience is ineffective if an uninspiring and irrelevant...
Acquire Online Directors had the pleasure of attending the iMedia summit last month. Among the many speakers were two fascinating Brads. Futurist and keynote speaker, Brad Berens didn’t disappoint with his concept of Neanderthings and Permaverbs. Search Republic’s...
With the growth in digital advertising, context is increasingly relevant. Brand-safety and the need to optimise advertising impact are strong drivers. Research shows that ads should be placed in an environment that the consumer values and pays attention to and, better...
Native advertising revenue continues to grow each quarter with the latest IABNZ 2017 Q4 figures showing $5.5m, rising to a 13% share of total Display advertising. Native advertising has come a long way since its inception. Initially native was reduced mostly to...
Snapchat needs advertisers to build and buy campaigns with confidence. Recently announcing its self-served ad platform, Snapchat aims to enter the ad tech industry looking at exploiting the mass ad spend trickling from TV to digital. Promoting vertical video content...
A case study on MediaMath’s Omnichannel Platform MediaMath (MM) commissioned Forrester research to perform a study and analyse the effect of MediaMath’s Omnichannel platform on the potential ROI for enterprises who have implemented MM the platform. This study is...
