How do we track and target customers without compromising privacy? After relying on third-party customer data for years, advertisers face an uncomfortable shift as cookies are phased out. Without these handy little data collectors, how will we identify, target and...
New research reveals a 20% drop in iOS installs among the vast majority of media sources, according to a performance index from global attribution agency AppsFlyer that ranks top media sources in mobile advertising .The index comes just ahead of Apple’s new App...
