Why a multi-channel approach is more effective How customers interact with marketing has fundamentally changed, and the way marketers work has to follow. Instead of using a single channel to share content, businesses need to have a seamless brand experience...
How to create a strong foundation for your next digital campaign Getting a decent return on your digital marketing spend takes more than just a big idea. In fact, the creative phase should be the last thing you do before launch. A successful digital marketing...
Burn pixels, frequency caps and improved customer experiences Remarketing is a useful tool for digital marketers, but the success of your campaign relies on the set up. Get it wrong, and you’ll drive customers away rather than drive sales. Remarketing – also called...
Why our new metric offers deeper insights Cost-per-click (CPC) is one of the most commonly-used metrics in digital marketing – and it’s easy to see why. This metric breaks down the cost of the campaign against ‘clicks’ on posts or ads to give you a single,...
Do your metrics match up with your performance results? You’re getting plenty of likes online, but do people actually like your business? In digital advertising, measuring performance is a given – but not all measurement is created equal. Many marketers make the...
Brand building vs. performance marketingWhen analysing campaign data there are different metrics we can use as key performance indicators (KPIs) that provide insights into campaign effectiveness.In the middle of a pandemic, understandably, many brands are looking for...
