How programmatic is transforming digital advertisingMedia buying used to be about booking literal space on the pages of newspapers and magazines, in radio ad breaks and during specific TV programmes. Now, the concept is more nebulous. Buying media space is no longer...
A few years ago, when marketers first heard the word “programmatic,” they thought it had something to do with the IT industry, not advertising. It was said on the street that programmatic would change the advertising industry forever, bring down...
Programmatic advertising is an efficient, data-driven way to buy highly relevant audiences at scale. It’s the most efficient way to buy digital ads and get your ad served in today’s advertising landscape. In New Zealand, 95% of Kiwis use the internet every...
Acquire Data-Driven Advertising Agency is passionate about people and for this reason we are pleased to announce the appointment of Samantha Rose as our new Performance Manager.Sam, a big supporter of the New Zealand Warriors, previously worked for Acquire in 2017 as...
This article aims to answer the most frequent questions our clients ask about programmatic digital out-of-home. We hope you will find this information useful.1. What is programmatic digital out-of-home or pDOOH?Simply put, it is the automated buying, selling, and...
Acquire’s top priority is helping you connect with the audiences that matter most to you. For this reason, we are thrilled to announce that Acquire has obtained premium access to YouTube Select. YouTube Select (formerly Google Preferred) is the new global content...
