Acquire recently featured in two fireside chats at the online event MMS Programmatic and New Media. In-case you missed them, you can watch both OnDemand. Here is a short overview for each video and a link to view.Data Driven (R)evolutionPhil Cowlishaw Head of AdCloud...
2020 has been a year dominated by breaking news, and a world waiting with bated breath for the next news update. COVID-19, talk of a recession, elections, and conversations around data-privacy (Thanks Social Dilemma).While brand safety has historically been a...
There is increasing evidence of the effectiveness of online video ads. Based on research from the last year, here are some key insights into video ads and how to utilise them to best serve your next video ad campaign:Short-form video adsBest for Social...
Watch webinar here. This is the first of our webinar series – hosted by our GM of Innovation & Technology, Zane Furtado. This 15 min webinar will talk about the growing role that CTV plays for brands and marketers. Join Zane to learn why now is the ideal...
Programmatic DOOH (digital out of home) advertising is on its way to New Zealand and Acquire is ready to hit the ground running.Firstly what is Programmatic DOOH? – It might sound like something Homer would say, but pDOOH is anything but simple and understanding...
The Trade Desk is taking a light-hearted approach to explaining programmatic advertising in terms that are easier for people to understand while touting the advantages of its platform. This clever video the they created explains programmatic reach using...
