The power of programmatic is being realised by savvy marketers who are shifting from impression-focus to action-focus and tailoring campaigns around a brand’s core-business goals.Read a collection of real case studies that have challenged online strategy, accessed...
Programmatic has a lot of detailed targeting options that GDN does not support. While GDN uses search data to target users, Programmatic offers a mix of third-party data and first-party data which enables more granular targeting.GDN is a walled garden, while...
With the Fifa World Cup expected to reach 3.2 billion people by its end, marketers are licking their lips. Traditionally, exorbitantly priced sponsorships have been the only way to get in on the advertising action at global events. With the rise of programmatic, the...
If you’re not including digital audio as part of your marketing strategy, you should be. Smart marketers are taking note, as the shift from traditional radio to digital opens a world of possibility. Programmatic audio and the rise of streaming services have optimised...
