by Acquire Data-Driven Advertising | Nov 7, 2019 | Programmatic Advertising
The power of programmatic is being realised by savvy marketers who are shifting from impression-focus to action-focus and tailoring campaigns around a brand’s core-business goals.Read a collection of real case studies that have challenged online strategy, accessed...
by Acquire Data-Driven Advertising | Jun 16, 2019 | Programmatic Advertising
How brands can control their own destinyRead the whitepaper now!
by Acquire Data-Driven Advertising | Feb 17, 2019 | Programmatic Advertising
Programmatic has a lot of detailed targeting options that GDN does not support. While GDN uses search data to target users, Programmatic offers a mix of third-party data and first-party data which enables more granular targeting.GDN is a walled garden, while...
by Acquire Data-Driven Advertising | Jun 28, 2018 | Programmatic Advertising
With the Fifa World Cup expected to reach 3.2 billion people by its end, marketers are licking their lips. Traditionally, exorbitantly priced sponsorships have been the only way to get in on the advertising action at global events. With the rise of programmatic, the...
by Acquire Data-Driven Advertising | Jun 4, 2018 | Programmatic Advertising
If you’re not including digital audio as part of your marketing strategy, you should be. Smart marketers are taking note, as the shift from traditional radio to digital opens a world of possibility. Programmatic audio and the rise of streaming services have optimised...
