With 36,000 Kiwi’s already using Waze, the news that Acquire Online is now offering the navigation app as an advertising tool bodes well for marketers. Backed by Google, local adoption rates are expected to grow quickly. The popular navigation app, Waze, is a...
Acquire Online believe the move to First Price auctions is a step in the right direction as buyers can now compete for premium inventory which would have otherwise been onsold at a profit or reserved for bigger agencies groups. First price is meant to combat hidden...
With access to a variety of DSPs, Acquire Online specialises in providing a complete digital advertising solution, across different channels like programmatic display, video, social, native and search, to advertisers.
The growing influence of mobiles is changing consumers behavior with more people turning to their smartphones to perform internet searches, watch videos or shop online. On top of that, they are more impulsive, impatient and desire instant gratification. Google calls...
What is Marketing Automation? Marketing automation is simply, software that promotes an offering through multiple online channels, such as SEO, email, search, social media & paid advertising on websites. The purpose is really to automate repetitive tasks, increase...
As digital advertising moves increasingly towards automation, providing superior targeting capabilities, the focus needs to shift from one size fits all creative. Online Advertising needs to be tailored for the environment and audience, not just a repurposed version...
