Tackling the targeting challenge

Tackling the targeting challenge

  Cookies are out – here’s what happened when Acquire and Oracle tested new targeting options   Digital advertising is shifting to a more privacy-focused, customer centric model. Concepts like first-party data, contextual advertising and attention measuring have...
Does your data deliver?

Does your data deliver?

First, second, third, zero – we look at the upsides and drawbacks     Data is just information, right? Unfortunately, it’s not quite that simple. And as the data environment changes, it’s increasingly important that businesses understand the different types of...
What comes after third-party cookies?

What comes after third-party cookies?

The demise of cookies isn’t all bad   The digital advertising sphere is on the cusp of a major transformation. Is your business prepared? Marketers and providers of adtech and MarTech solutions have been reliant on third-party cookies for years, using them to...
Are you tracking the right metrics?

Are you tracking the right metrics?

What you measure matters – here’s what you should be asking for   Digital marketers worth their salt know that measuring results is essential. Only a few understand that what you measure is just as important. If your metrics don’t connect to tangible results for...
The trouble with CPC

The trouble with CPC

Why our new metric offers deeper insights Cost-per-click (CPC) is one of the most commonly-used metrics in digital marketing – and it’s easy to see why. This metric breaks down the cost of the campaign against ‘clicks’ on posts or ads to give you a single,...
Beyond the last click

Beyond the last click

Getting a fuller picture of your advertising performance Advertising conversions rarely run in a straight line. Much as businesses would like them to, most consumers don’t simply click through and immediately buy the product. More often, it’s a circuitous route...