Are you tracking the right metrics?

Are you tracking the right metrics?

What you measure matters – here’s what you should be asking for   Digital marketers worth their salt know that measuring results is essential. Only a few understand that what you measure is just as important. If your metrics don’t connect to tangible results for...
Beyond the last click

Beyond the last click

Getting a fuller picture of your advertising performance Advertising conversions rarely run in a straight line. Much as businesses would like them to, most consumers don’t simply click through and immediately buy the product. More often, it’s a circuitous route...
What’s on the digital horizon for 2022?

What’s on the digital horizon for 2022?

Trends and new technology We made it! After a long, challenging year, we can’t say we’re sad to see the back of 2021 – and we’re already thinking about the year ahead. One of the major themes of the year was the imminent death of the cookie. 2021 started with...