Burn pixels, frequency caps and improved customer experiences Remarketing is a useful tool for digital marketers, but the success of your campaign relies on the set up. Get it wrong, and you’ll drive customers away rather than drive sales. Remarketing – also called...
Why our new metric offers deeper insights Cost-per-click (CPC) is one of the most commonly-used metrics in digital marketing – and it’s easy to see why. This metric breaks down the cost of the campaign against ‘clicks’ on posts or ads to give you a single,...
Do your metrics match up with your performance results? You’re getting plenty of likes online, but do people actually like your business? In digital advertising, measuring performance is a given – but not all measurement is created equal. Many marketers make the...
Brand building vs. performance marketingWhen analysing campaign data there are different metrics we can use as key performance indicators (KPIs) that provide insights into campaign effectiveness.In the middle of a pandemic, understandably, many brands are looking for...
How programmatic is transforming digital advertisingMedia buying used to be about booking literal space on the pages of newspapers and magazines, in radio ad breaks and during specific TV programmes. Now, the concept is more nebulous. Buying media space is no longer...
A few years ago, when marketers first heard the word “programmatic,” they thought it had something to do with the IT industry, not advertising. It was said on the street that programmatic would change the advertising industry forever, bring down...
