The trouble with CPC

The trouble with CPC

Why our new metric offers deeper insights Cost-per-click (CPC) is one of the most commonly-used metrics in digital marketing – and it’s easy to see why. This metric breaks down the cost of the campaign against ‘clicks’ on posts or ads to give you a single,...
Measuring what matters

Measuring what matters

Do your metrics match up with your performance results? You’re getting plenty of likes online, but do people actually like your business? In digital advertising, measuring performance is a given – but not all measurement is created equal. Many marketers make the...