How we help

Solutions

Meet Aladdin
Our custom platform for magical decision making.

Living in a dynamic environment means a need to constantly monitor, measure and adapt your marketing to suit the way your customers are interacting with it. Aladdin is a proprietary end-to-end marketing intelligence tool that automates business analysis to constantly monitor your marketing performance.

Instead of analysing your marketing success after the fact, Aladdin provides regular Cascading Analysis, quarterly, monthly or whenever your business needs it.

With Aladdin, you're not constrained by the limitations of an off-the-shelf platform. The system uses marketing mix modelling to compare different scenarios and outcomes, unlocking hidden marketing value. Advanced machine learning allows the system to consider a constantly changing dynamic environment and deliver better results and actionable insights for paid media.

Performance Marketing

  • Digital media strategy, audience analysis and cross channel planning
  • Tagging and full funnel attribution
  • Creative Studio and engagement
  • Paid Search & SEO
  • Paid Social
  • Native and Content
  • Programmatic display, video, audio, search, social, remarketing, CTV and DOOH
  • eCommerce
  • Advance targeting tools
  • Publisher Direct media buys and PMP deals
  • Instream video and TV On-demand
  • Custom dashboards and data visualisation
  • Data-Driven Analytics and Insights

Emerging programmatic

Programmatic digital billboards (pDOOH) and Connected TV (CTV) are already revolutionising the world of digital advertising. Combine big screen with precision to reach audiences at the right time, right place, right message, and the right cost - across multiple channels.

Creative Personalisation

Data helps us reach your audience, creative helps us change their minds. With personalised creative messaging we can deliver more impactful advertising that resonates with your audience more deeply, influences their decision making and leads to better customer conversion.

Rich media, Dynamic Creative (DCO), Interactive/Expanding video and display; is the beginning of a creative revolution driven by data.

Custom Dashboarding and Data Visualisation

Aladdin, our proprietary machine learning platform, merges your MARTECH and ADTECH data into one clear visualisation and reporting tool to deliver powerful insights that you can react to in real time.

With a real time view of what's working and what's not, you can act decisively and effectively. Our media campaign 'Score Card' gives you greater transparency and an ongoing benchmark for your campaign spend.

Your innovation partners

With Acquire as your innovation partners, you can source and test new technology, master programmatic media buying, vet data partners and deploy capability in-house. We make it easy to keep you and your business ahead of the curve so you can be among the first to reap the rewards.

Access our Guides, Playbooks, Whitepapers and Case Studies.


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Emerging From COVID-19

It's unprecedented times. Behaviours are changing, new habits are forming and consumers are feeling the economic pinch.

Travel Advertising

As access to advanced technology increases for both consumers and advertisers, the travel industry has changed and adapted in response

Digital Predictions 2020

As the digital landscape continues to fragment, advertisers are looking for more ways to reach customers with one-to-one messaging that drives a lasting impact.

What's Working in Programmatic

Read a collection of real case studies that have challenged online strategy, accessed advanced targeting tools and introduced personalisation into the mix.

Unbundling Programmatic

How brands can control their own destiny

2019 Digital Predictions

Find out what 2019 holds in store for digital marketing.

B2B2 - Taking B2B Marketing to New Levels

Find out how programmatic can take your B2B marketing to the next level.

Jumping into Programmatic

Discover where to start and how it can grow your business.

Connected TV

Find out how to reach the lost mainstream TV audience and access our new TARP calculator.

Clean, Green Programmatic NZ

Programmatic is widely accepted as the future of ad trading. So how 'Clean, Green is NZ Programmatic'?

Beyond the Banner:

5 of the best new programmatic tools available now to better target customers and increase advertising ROI. Download Acquire's latest white paper now.

Online Sync & Activation:

Drive your online campaign performance through syncing with TV ads, Keyword Sync, and/or Weather Sync.

Transparency and Walled Gardens:

It's only fitting in an election year, that a word usually reserved for political debate has become the key talking point in advertising. So how far, exactly are we from ensuring 'TRANSPARENCY' in digital media?

Attribution:

Online marketing is a complicated team sport, figure out who your most valuable players are.

Going Native:

With the overflow of content available these days, how do you capture your buyer's attention?

Programmatic 101

Programmatic advertising is lifting off in NZ reaching over $8 million in Q2. What is and how does it connect you with your buyers?

The Right Creative

The right creative matched with the Right target can significantly increase your campaigns ROI.