Acquire offers holistic digital media strategy and execution
and a sophisticated approach to data, insights and custom consulting services. We no longer ask “what’s your budget?” but “what’s your gross margin target?”
A Means to an End
Means:
- Having a thorough understanding of our clients business model, goals and profitability
- Our combined experience, best tech and best use of data to engineer measurable business impact through digital strategy and paid digital performance
- True transparency of costs, performance and value creation
- A collaborative effort in solving digital marketing problems
End:
- Having an impact on clients business KPIs and on their bottom line.
Strategic Digital Review
- Digital ad performance vs benchmark metrics
- Sales, profitability and attribution analysis
- Audience analysis and segmentation
- Customer journey mapping
- Data infrastructure and future proofing assessment
- Brand safety and privacy assessment
- Technological change assessment and readiness for a cookieless world
- Reporting and insights
Understanding of Business Goals and KPIs
- Market share and brand positioning (brand building)
- Product/business gross margin understanding
- Category and industry dynamics
- Brand health metrics
- Growth opportunities
- Customer retention and LTV
- Customer value enhancement
- New customer acquisition
Digital Roadmap: Strategy, Planning, Implementation & Integration
- Data-driven advertising strategy and execution
- Data integrations, connecting data sources and recommendations
- Quick wins, big impact and longer-term strategies
- Future proofed solutions – i.e. a cookieless world
- Customer segmentation strategies
- Creative personalisation
- Market sentiment and brand health
- Tactical strategies e.g. event geo-fencing
- Balancing branding vs. performance and optimisation
Want to know more about our experience, our interactive tools or our tech partnerships?
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