Acquire offers holistic digital media strategy and execution

and a sophisticated approach to data, insights and custom consulting services. We no longer ask “what’s your budget?” but “what’s your gross margin target?”

A Means to an End

Means:

  • Having a thorough understanding of our clients business model, goals and profitability
  • Our combined experience, best tech and best use of data to engineer measurable business impact through digital strategy and paid digital performance
  • True transparency of costs, performance and value creation
  • A collaborative effort in solving digital marketing problems

End:

  • Having an impact on clients business KPIs and on their bottom line.

Strategic Digital Review

  • Digital ad performance vs benchmark metrics
  • Sales, profitability and attribution analysis
  • Audience analysis and segmentation
  • Customer journey mapping
  • Data infrastructure and future proofing assessment
  • Brand safety and privacy assessment
  • Technological change assessment and readiness for a cookieless world
  • Reporting and insights

Understanding of Business Goals and KPIs

  • Market share and brand positioning (brand building)
  • Product/business gross margin understanding
  • Category and industry dynamics
  • Brand health metrics
  • Growth opportunities
    • Customer retention and LTV
    • Customer value enhancement
    • New customer acquisition

Digital Roadmap: Strategy, Planning, Implementation & Integration

  • Data-driven advertising strategy and execution
  • Data integrations, connecting data sources and recommendations
  • Quick wins, big impact and longer-term strategies
  • Future proofed solutions – i.e. a cookieless world
  • Customer segmentation strategies
  • Creative personalisation
  • Market sentiment and brand health
  • Tactical strategies e.g. event geo-fencing
  • Balancing branding vs. performance and optimisation

Want to know more about our experience, our interactive tools or our tech partnerships?

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